The 3 big console manufactures have established brand-awareness throughout the European markets. However, software sells consoles. Software-developers and publishers have a lower level of brand-awareness amongst consumers. Licenses and console-brands are currently the key influence-factors at point-of-sale.

Especially in a time where the average consumer has a hard time deciding which games and platform fits his or her needs best, building brand-identity will allow publishers and developers to stand out of the crowd.

Trafalgar can help you by developing brand-building campaigns for the various regions in the European market, for instance in the relatively small, but very active Benelux.